The efficiency of enterprises of any form of ownership and industry sector largely depends on the qualification of staff, their professional level. The system of educational support of small and medium business is designed to provide the business sector educational programs directed on the increasing of the competence level of staff in accordance with the needs of employers.
The education market or the market of educational services (ES), aimed at training, retraining and advanced training in modern Russian conditions is represented by various government and non-governmental educational institutions, from institutions of additional professional education to training and coaching centers.
According to the Monitoring data of the Economics of education, for the period 2011-2013, the number of students in Executive education programmes in 53% of organizations implementing programs of additional professional education has increased. This situate implies a strong demand for the program of this segment of educational services.
Thus, businessmen have the problem of finding educational services, which, on the one hand, are responsible for the needs of current and future development of the company and on the other hand, which provide personnel development, training and retraining of the personnel, taking into account the specifics of the business without interruption of production..
The results of the author's sociological survey allow us to draw some conclusions, confirming the desire of the managers and owners of small and medium businesses regularly use the services of additional professional education in distance learning.
Distance learning has great prospects for development, because it justifies itself and is really comfortable. Currently, distance learning programs use the most advanced techniques. Despite the fact that this form of learning is innovative, the number of users is steadily growing. For small and medium-sized businesses, this means that training programs for owners, managers and employees will be more affordable.