In the information society digitalized data are all around us, which means that the world cultural heritage is nearer then ever. For using this treasure and making it circulate, the only condition is to have digital competences. That's why educational system has to be oriented in that way, making huge possibilities of ICT available to students during the learning process. So, new education has to be doubly oriented: toward implementation of technology, in order to facilitate transfer of knowledge, and toward process of acquiring knowledge itself, which implies appropriate pedagogical methodology i. e. new patterns of learning, using different internet sources, from e-books or e-media to e-games. The fact is that the teaching/learning process has to reflect constant dynamic changes of world and new rules of life, especially when students are 'digital natives'. It provokes a new culture of learning. The aim of this paper is to discuss how to create adequate e-learning environment for better learning about different cultures. As an example we describe e-learning strategies used in courses of French and Francophone Literature and Culture, at the Department of Romance Studies, Faculty of Philosophy, University of Novi Sad. New pedagogical methods are based on innovative types of learning in a way not only to increase students' knowledge, but to make them understand cultural values, to incite critical thinking and motivate them for further research. The students' response to activities and their answers to questionnaires make us believe that such learning has two dimensions: an explicit one (concrete knowledge about cultural goods), and also a tacit dimension, which is much more important to be recognized and applied, and is related to understanding cultural frames in question, in other words, to discover why is something important to life and society.