|
|
2014 » Papers » Volume 2 » Is e-learning a genuine setting changer for the education field? 1. IS E-LEARNING A GENUINE SETTING CHANGER FOR THE EDUCATION FIELD? Authors: Pamfilie Rodica, Orindaru Andreea, Bumbac Robert Volume 2 | DOI: 10.12753/2066-026X-14-112 | Pages: 371-377 | Download PDF | Abstract
In these days, universities and other higher education institutions are encountering rising survival issues as a result of increased competitors' pressure. When associating this operating background to the increased tuition fees that students have to pay nowadays, higher education providers are constantly searching for various ways of expanding their customer base outside their campus. On the other hand, given the profound economic crisis that leads to a high need for cost reduction, companies are investigating new and innovative ways to tackle with their employees' training cost. For both higher education institutions and companies, e-learning seems to be the pertinent solution. Even though there is an extensive interest in the e-learning topic within the literature in both academic and professional settings, most of these papers are mainly focused on its benefits and advantages, defining e-learning as a true education revolution, with very few reference to its shortcomings. The current paper is developing a critic review of academic and professional paperwork on the e-learning topic with the purpose of identifying what challenges is facing the e-learning system development. The research conducted led to common, but also surprising and rather hidden conclusions: e-learning is truly expanding faster and wider than ever before in terms of offering, students and people around the world are enrolling in more and more e-learning courses, but interestingly enough e-learning courses graduation rate is very low as many students fail to actually go through the entire course. The practical implications of these findings suggest that higher and better effort should be made so as to define e-learning as a real education setting changer. Among recommended approach strategies to solve these problems, we include marketing strategies aimed at e-learning education so as to raise awareness among students and to boost motivation, but also development and usage of innovation as means to enhance the student community and extend users' interaction with the eventual scope of creating strong and powerful student communities. | Keywords
e-learning challenges, marketing, innovation |
|
|
|