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2016 » Papers » Volume 2 » The Impact of the Persuasive Elements in the Didactic Discourse 1. THE IMPACT OF THE PERSUASIVE ELEMENTS IN THE DIDACTIC DISCOURSE Authors: Enachi-Vasluianu Luiza, Malureanu Flavia Volume 2 | DOI: 10.12753/2066-026X-16-092 | Pages: 64-67 | Download PDF | Abstract
Persuasive communication is an issue of breadth and complexity, largely discussed upon in specialized literature. A synthesizing perspective defines it as any message that is intended to shape, reinforce or change the responses of another or others. The definition can be obviously applied to didactic communication as well. The teacher has the same goals in mind when in front of the classroom. His discourse has to be shaped using the specific elements that produce the intended effects in the student's behaviour.
The study we provide seeks to identify fundamental elements of persuasion of the didactic discourse and to explore the systematic relationship among the selected elements which occur in characteristic sequences or clusters with other communicative behaviours. Although any element of the didactic discourse is basically persuasive, since it has some significance and an intended function, certain units have a greater impact on communication than others. Using this observation as a point of departure in our study, we made a synthesis of some elements of persuasion based on specialised literature which were further subjected to debates to different focus groups. The results of the discussions provided a framework for identifying and classifying the impact of the units of persuasion on the efficiency of the didactic discourse. The sample investigated included students from high school and faculty school levels. The data collected was processed using the SPSS analysis.
The results of the investigation ensure an objective feedback to teachers who could improve the persuasive component of their didactic discourse by laying greater emphasis on the units investigated perceived as key elements by the student. | Keywords
persuasive communication, didactic discourse, impact of persuasive elements |
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