The lack of openness for entrepreneurship in Romania is known. The share of micro-enterprises in Romania in the total number of SMEs is 88%, lower than the average of 92% of the European Union. In this context, very few young people start a business on their own. In Romania, 1 in 100 young people start a business on their own, compared to 1 in 4 young people in the Czech Republic, Poland or Hungary. Thus, only 11% of Romanian companies are owned by young people up to 29 years of age. A common problem is that students or graduates from the technical profiles in universities in Romania choose to enter the business world, to a great extent, in trade or services to the detriment of the material goods creation. The paper aims, on the basis of a broader study involving students from three faculties at the Polytechnica University of Bucharest, to know how students choose their business ideas, their perception of the need to innovate and how the innovation of a product is an option for they. The innovation of a product, where engineers are supposed to play an important role, is the rarest form of innovation and more difficult to approach through a broader and variuos knowledge that is needed it. The purpose of the research is to understand how the creation and use of an e-learning platform oriented to product innovation at the Polytechnica University of Bucharest would fill and complete the lack of information due to the differences between the curricula corresponding to the chosen specializations. The e-learning platform will provide information available 24 hours / 7 days, the study will be easier, student collaboration will be easier and can help create spin-offs and get financial support and advice for those student entrepreneurs which demonstrate maturity and have results in approaching the product development process within their own businesses.

entrepreneurial preoccupation; innovation; new product development; e-learning.