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2012 » Papers » Volume 2 » Using blogs as elearning tools by the professional community in Romania 1. USING BLOGS AS ELEARNING TOOLS BY THE PROFESSIONAL COMMUNITY IN ROMANIA Authors: Stoica Ivona, Negricea Costel Iliuta Volume 2 | DOI: 10.12753/2066-026X-12-178 | Pages: 541-547 | Download PDF | Abstract
The online environment provides broad options regarding the type of web applications that can be used in eLearning, so who wants to use online learning technics can opt for community websites, forums, blogs, social networks.
Nowadays, blog is considered by specialists a very powerful marketing tool for influencing public opinion, and can be described as an explosion of online marketing products; it could also be considered as an instrument of interpersonal and organizational information that can be used in practices of eLearning in companies and it might be seen as a challenge for organizational environment, an innovative tool for measuring the efficiency and performance. There are currently blogs that attract over 100,000 readers per day online long enough to interest the media relations professionals. In addition, corporate blogs are a useful tool for identifying consumer attitudes and concerns.
This work was performed quantitative research that will result from the influence of blogs like e-learning tools for the professional community in Romania.
Blogs are not just personal diaries, with impressions in chronological order, they can be real customer feedback archives or employees, organizational blogs as marketing tools can be used as marketing communications.
Blogs can also be used to influence public opinion or internal organizational management.
With all the benefits and blog can be an instrument of manipulation, because most companies make their fake blogs known prospects to make positive, influencing and manipulating preferences of visitors or customers. Although it is a means of sharing personal information for teachers or trainers can be a way of learning, product promotion, comments and opinions, the feedback being appreciated as a way of knowing the needs and wishes of students and a modern e-learning. | Keywords
inbound marketing, elearning tools, quantitative research, blog |
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